Scientist holding a megaphone

Science Communication: From Lab to Web

Applications for the Graduate Academy's new funding programme are open until 31 July
Scientist holding a megaphone
Image: AdobeStock/puresolution; Bearbeitung: GA

The programme "Science Communication: From Lab to Web" is aimed at doctoral candidates from the STEM subjects at the University of Jena who would like to present themselves on social media platforms with their own content and formats. 

The doctoral candidates get together in structured meetings that allow them to present their own ideas, get feedback, inspiration and motivation. These peer meetings are complemented by talks with experts from the field of science communication. The talks are intended to give the doctoral candidates an insight into the field of science communication and to show them how science communication can be used for their own careers.

The programme is launched for the first time in summer 2022. Up to eight doctoral candidates will be accepted into the one-year programme. The programme can be conducted in English as well as in German. The language will be determined after the selection of the doctoral candidates has taken place. Applications can be submitted until 31 July. Further information on the application process can be found here.

The programme is part of the project "Natural Sciences in Industry and Society" and is funded by the Joachim Herz Foundation.

application online
Call for proposals "From Lab to Web"
We are looking for doctoral candidates in the natural sciences who are interested in and enjoy communicating their own research content in an entertaining way - preferably with charm or wit.

Applications can be submitted until 31 July.

Content and social media platforms

Which type of content should be communicated? Expand entry

Different scientific contents can be presented: data collection and data processing, (initial) research results or the entire doctoral project. As part of the strategy development, the doctoral candidates check to what extent the content they want to communicate is suitable for the time period, frequency and channel.

It is not only about research results: in the context of social media, it is also important to show the audience that there is a common person behind the account publishing content. In this respect, posts about one's own cultural background, hobbies, special Jena experiences or stories from the institute can also be published in a relaxed manner.

How should the social media content be communicated? Expand entry

Doctoral candidates can use both text and images to create their content. Images can be static images (photography or drawing) or moving images (video or animation). Texts can be written in English or German.

Through which channels should it be communicated? Expand entry

In the project outline, the doctoral candidates themselves determine which channel they would like to use to communicate. After the first workshop, they can of course revise this decision. The programme supports doctoral candidates who would like to communicate research on one of the following social media channels: Twitter, Facebook, Instagram, Youtube, TikTok.

Focus „Dance your PhD“ Expand entry

The Graduate Academy would like to support particularly talented doctoral candidates in producing a "Dance your PhD" video. This is about filming a single video with music and dance. More information on the international competition can be found here „Dance your PhD“.

As part of this focus, a video is to be submitted to this competition at the end. Doctoral candidates who would like to create such a video should indicate this intention directly in the project outline. If the project outline is approved, the Graduate Academy will support the doctoral candidates financially and organisationally, for example with the filming or in the search for partners for the dance or music.

Programme schedule

A light bulb made from a crumpled paper
Image: adobestock.com/ Kenishirotie
Getting started
The first step is a project draft of the doctoral candidate's project. The project outline is submitted with the application and evaluated by the selection committee. In the project draft, the doctoral candidates should explain which target group they want to address, what content they want to communicate and through which channels they want to do this.
Hands add puzzle pieces to a light bulb
Image: Adobestock.com/Prostock-studio
Revision of the project draft
The draft is revised with professional guidance during the first joint workshop on communication strategy. The doctoral candidates learn how to prepare complex research content in a way that is appropriate for the target group. They also learn how to coach each other and support each other in communication tasks in collegial exchange during conception and implementation.
Slips of paper with topics of the qualification
Image: adobestock.com/treenabeena
Expanding competencies
After the first workshop, the doctoral candidates consider what other tools they need to implement their project. Based on this, workshops on topics such as storytelling or image design are then organised.
Peer group meeting
Image: AdobeStock / alotofpeople
Peer meetings
The doctoral candidates meet regularly every two months and report on the progress of their work in the group. The exchange in the group is intended to serve as an impulse and feedback round.
Woman holding a presentation
Image: AdobeStock / dusanpetkovic1
Talks with experts
Four meetings with experts in the field of science communication will be organised as part of the programme. These talks may focus on science communication at non-university research institutions, policy advice or science journalism.
Targets with arrows in the centre
Image: Adobestock.com/peterschreiber.media
Implementation and establishment
Three to six months after the start of the programme, the doctoral candidates begin to regularly publish articles according to their project plan. The aim of the programme is for the doctoral candidates to have established their own formats by the end of the twelve months and to be able to maintain them independently.

Best practice examples

Logo Tiktok
from biology - human skin as a test system
Logo Twitter
from physics - Black Box Science
Logo Instagram
from biology to e.g. (amphibian) physiology
Logo Youtube
from physical chemistry
Video still of the winning video 2022
video about the electrical stimulation of yeast

Contact

Graduate Academy
Lea Kvarantan Huber
Lea Kvarantan Huber
Haus für den wissenschaftlichen Nachwuchs - Zur Rosen
Johannisstraße 13
07743 Jena

Gefördert durch

Logo of Joachim Herz Foundation
Joachim-Herz-Stiftung