Female student walking to the Institute of Sports Science

Sport Science – Focus: Sport Management

How are sporting events organized? What factors have to be taken into account in sports marketing? How are sports businesses managed effectively and efficiently? If you are interested in these questions, you have come to the right place!
Female student walking to the Institute of Sports Science
Image: Christoph Worsch (University of Jena)
Key facts
Bachelor of Arts
Supplement to degree
major in a multi-subject bachelor’s programme
6 Semesters
Teaching language
Tuition fee
Semester contribution
€ 265,60
Start of studies
Winter semester
Part-time possible
Application & Deadlines

Content of the study programme

What a thrill! Home game, the score is tied and only five minutes left until the final whistle—every single fan is biting their nails. The chants get louder, the atmosphere is electrifying and tense. It is exactly such emotional and sincere moments that make sport what it is—regardless of the discipline. But to keep all this machinery running, for example in professional football, a lot of work has to be done in the background. The reason is: Successful teams and their members are always backed by economic structures and management concepts that focus centring on economic and sporting goals. This is exactly where the study programme ‘Sports Science’ with a focus on sports management comes in.

As managers of the future you will be involved in determining the success and orientation of sports businesses, for example, by hiring suitable staff, managing finances, dealing with marketing, and doing public relations work. Due to sport becoming increasingly commercialized and professionalized, business management issues in particular are taking on an ever greater role. This is why at the beginning of your studies you will first learn the basics in sports science as well as in business administration and economics, so that you can later build on this to gain practically relevant management expertise.

Sports economics and management are among the focal points of the degree programme. At the same time, we make you fit for the job market through various practical assignments. We believe in interactive teaching concepts that build a bridge between theory and practice—for example, through case studies, business games or your compulsory internship. After completing your studies, you will be able to carry out management tasks in sports businesses independently, professionally and in a goal-oriented manner.

Video: Institut für Sportwissenschaft


major subject major subject Graphic: Sophie Bartholome

The bachelor's degree is the first professional qualification. The standard period of study is six semesters, during which various forms of courses (e.g. lectures, seminars or practical courses) are offered for the individual modules.

A multi-subject bachelor’s programme consists of a major subject with 120 credit points (CP for short; 1 CP = 30 hours for attendance, preparation and follow-up work, private study, assessed coursework and examinations) and a minor subject with 60 CP. You can combine ‘Sports Science’ with any of the minor subjects offered at the University of Jena. However, we recommend combining it with the minor subject ‘Economics and Business Administration’

The focus of the programme is on courses in sports management and sports economics. In the first two semesters, you will receive a solid theoretical introduction to the basics of sports science from the perspective of the natural sciences, medicine, and social sciences. Through projects modules and a twelve-week internship, you will gain first practical experience. In addition, you will learn the soft skills relevant to your profession, such as leadership and social skills, through advanced courses and business games.

How might your study programme shape up?

The following table shows the possible structure of your studies in ‘Sports Science – Focus: Sports Management’:

1st semester 2nd semester 3rd semester 4th semester 5th semester 6th semester
Natural Scientific Fundamentals of Sports Science
(8 CP)
Statistical Procedures in Sports Science
(7 CP)
Advanced Sports Economics
(15 CP)
(20 CP)
Theoretical and Practical Sports Science 2 – Sports Games
(4 CP)
Fundamentals of Social and Behavioural Sports Science
(12 CP)
Key Skills
(4 CP)
Sports Law
(4 CP)
Scientific Methods in Sports Economics and Management
(6 CP)

Theoretical and Practical Sports Science 1 – Individual Sports
(4 CP)


Bachelor thesis
(10 CP)
  Fundamentals of Sports Management
(10 CP)
Advanced Sports Economics
(10 CP)
  Project Module
(6 CP)

Abbreviations: CP = credit points

More detailed information can be found in the module catalogue for the study programme [in German]External link.

Why study in Jena?

Prof. Dr. Frank Daumann Prof. Dr. Frank Daumann Image: Arlene Knipper

The concept of the study programme Sports Management is characterized by a strong symbiosis: Theory meets practice; conventional events such as lectures are complemented by innovative business games and case study competitions; contact hours and self-study times are balanced.

Prof. Dr Frank Daumann,
Professor of Sports Economics and Health Economics

  • Good ratings: In teaching evaluationsExternal link, the University's sports science programmes always achieve above-average positions. The reason is simple: It is mainly due to the good supervision ratio and the qualified specialists in teaching and research.
  • Excellent teaching: Our teaching staff deliver solid theoretical content while taking current research findingsExternal link into account. The focus is not only on specialist knowledge, but also on career-relevant skills not specific to the subject (e.g. leadership, social and methodological skills), which are becoming more and more important in sports management.
  • High level of interdisciplinarity: The course content is interdisciplinary and covers the entire spectrum of sports management from sports economics and event management to financing in sports.
  • Optimum support: Especially in higher semester of the Bachelor’s programme, courses hare held in small groups. This allows for a high degree of interactivity. In addition, lecturers can respond to students’ needs and questions individually.
  • Strong practical orientation: We believe in interactive teaching concepts that build a bridge between theory and practice. The great asset of the study programme is the transfer of scientific knowledge to practical activities in sports organizations.
  • Wide network of partners: Both the study programme and the students benefit greatly from the professional and geographical proximity to the numerous sports organizations in Jena and the surrounding area, with whom we cooperate on various topics and projects.

Behind the scenes

Institut für Sportwissenschaft
Short distances, the modern environment and the well-equipped facilities at the Institute make every athlete's heart beat faster. All combined in one place with a feel-good factor—at Seidelstraße 20.

What can you do after your studies?

Student talking on phone in office Student talking on phone in office Image: Christoph Worsch (University of Jena)

Areas of employment for graduates

  • sports clubs and sports associations
  • commercial sports providers (e.g. gyms, climbing gyms)
  • marketing agencies
  • sporting goods industry and trade
  • sports administration of municipalities and federal states
  • sports tourism
  • healthcare sector
  • health insurance and insurance companies

Postgraduate master’s programmes at our University

Master of Science
Master of Business Administration
Master of Arts

Graduates who have completed the minor subject ‘Economics’ can continue their studies in the MSc Business Administration (possibly subject to conditions).

What are the personal requirements?

  • mental and physical resilience
  • a broad general education
  • love of sports
  • interest in sports organizations
  • creativity and openness to new things

Admission requirements

University entrance qualification

A university entrance qualification, such as a general secondary school leaving certificate, is required for admission onto the study programme.

More information on university entrance qualifications can be found here.

Medical certificate

In order to be admitted to a sports science programme at Friedrich Schiller University Jena, you must provide doctor’s certificate confirming your medical eligibility.

Form sheet: Medical certificatepdf, 381 kb · de

Language requirements

Admission and language requirements for applicants of foreign nationality and without German Abitur: www.uni-jena.de/en/study-orientation-international


Subject-specific academic advisor — Dr Lev Esipovich
Academic Office for Student Affairs and Examinations
Opening hours:
Please contact us by phone or via our ticket system.

Telephone enquiries:
Monday und Friday 9:00 to 11:00
Wednesday 13:00 to 15:00

The ASPA is mainly responsible for students at the Faculty of Social and Behavioural Sciences, the Faculty of Arts and the Faculty of Theology.
Tutor - Jonas Meinhardt
Student Representative Committee Sports Science
Central Student Advisory Service
Office hours:
We offer consultations and the handling of your concerns in person, via video chat or telephone. Appointments can be made by phone or via service desk.

Consultation hours:
Monday, Tuesday, Thursday and Friday from 9:00 to 12:20, Tuesday 14:00 to 18:00 and on Wednesday and Thursday from 14:00 to 16:00.
Video chat:
Videochat Zeiten
Monday to Friday 12.30 to 13:00
Videochat Passwort
Student Service Centre
Opening hours:
Monday 10 - 12
Tuesday 13 - 15
Wednesday 10 - 12
Thursday 13 - 15
Friday 10 - 12

Updates / adjustments may occur at any time. Thank you for your understanding!

We currently provide advice and handle your concern solely also via phone and service desk.

You can reach us by phone
Monday to Friday from 9:00 to 11:00
Postal address:
Friedrich-Schiller-Universität Jena
07737 Jena
International Office - International students
University Main Building
Fürstengraben 1
07743 Jena