Students working in a group

Economics and Business Administration – Focus: Business Analytics

What does data tell us beyond the obvious? What happens when certain business processes are changed? And how can we prevent crises? If you are interested in these questions, this is the programme for you!​​
Students working in a group
Key facts
Bachelor of Science
6 Semesters
Teaching language
Tuition fee
Semester contribution
€ 260,30
Start of studies
Winter semester, Summer semester
Part-time possible
Application & Deadlines

Content of the study programme

‘What would happen if…’ you studied Business Analytics, for example? These considerations would be part of your daily work, because this field of study is all about using cutting-edge technology to evaluate future scenarios based on the analysis of problems and data. You will examine the current situation to prepare your company for the future and help out in decision-making processes – with the constant aim of identifying and ultimately preventing potential problems. You will learn about the overlapping fields of business administration, mathematics and computer science to meet current and future requirements in an increasingly digitized world.

You will be able to specialize by choosing a focus: ‘Optimization’ or ‘Stochastics’. While the field of ‘Optimization’ focuses on operations research and mathematical optimization, ‘Stochastics’ deals more with statistics and mathematical stochastics. It’s completely up to you!

How about another look in our crystal ball? If you study ‘Business Analytics’, you will enrol on a future-oriented programme in the age of big data (growing volumes of data) and the extensive digitization of industrial production (Industry 4.0).


Our bachelor’s programme is the first degree qualifying graduates to work in their profession. The standard length of the study programme is six semesters, and different types of courses are offered for each module (e.g. seminars, lectures or exercises).

In this single-subject Bachelor’s programme, the focus is on one subject comprising 180 credits (ECTS for short; 1 ECTS = 30 hours for attendance, preparation and follow-up work, private study, assessed coursework and examinations).

You can choose from eight focus areas within the Faculty of Economics and Business Administration at Friedrich Schiller University Jena. If you choose ‘Business Analytics’ as your focus, the basic part of your course will be centred around Business Administration and Business Information Systems. When it comes to specializing, you can choose between Optimization and Stochastics. The focus is structured as follows:

Picture: Sophie Bartholome

You can complete the internship either before the start of your studies, during one of your mid-term breaks or during a semester (by applying for a semester on leave).

Our University also offers the following focus areas: Standard Focus, Business Administration, Economics, Business Information Systems, Information and Management Sciences, Business and Economics Education Studies I and Business and Economics Education Studies II. You can change your focus during your studies.

By the way: There is a mathematics bridging course to help you prepare for your studies. We strongly advise all students to attend.

How might your study programme shape up?

The following table shows the possible structure of your course if you choose to specialize in ‘Optimization’:

1st semester 2nd semester 3rd semester 4th semester 5th semester 6th semester
Linear Algebra
(6 ECTS)
Foundations of Analysis
(6 ECTS)
Applied Statistics1
(6 ECTS)
Operations Management1
(6 ECTS)

Elective module 1: Business2
(6 ECTS)

Elective module 3: Business2
(6 ECTS)
Operations Management
(6 ECTS)
(6 ECTS)
Integrated Information Processing1
(4 ECTS)
Algorithms and Data Structures1
(9 ECTS)
Elective module 2: Business2
(6 ECTS)

Bachelor’s dissertation
(10 ECTS)

Introduction to Programming
(6 ECTS)
Management Science
(6 ECTS)
Databases and Information Systems1
(5 ECTS)
Introduction to Optimization A
(6 ECTS)
Optimization Project
(3 to 6 ECTS, as required)
Introduction to Optimization B3
(6 ECTS)
Planning and Decision-Making1
(6 ECTS)
Introduction to Business Information Systems
(6 ECTS)
Linear Optimization
(9 ECTS)
Computer-Aided Planning and Optimization3
(6 ECTS)
Discrete Modelling – Programming with Python II3
(5 ECTS)
Data, Information and Knowledge Management1
(6 ECTS)
Foundations of Algorithms – Programming with Python I1
(5 ECTS)
Predictability and Complexity3
(6 ECTS)
Project Management ASQ3
(3 ECTS)
Seminar: Operations Management3
(6 ECTS)
Vocational learning content (10 ECTS)

Abbreviations: ECTS = European Credit Transfer and Accumulation System (credit points)

1 You must choose at least 44 credit points from the first group of required elective modules. You can choose any combination of modules.

2 You must choose at least 12 credit points from the second group of required elective modules. Here you can take all foundational and specialization modules listed in the module catalogue for Economics and Business Administration (B.Sc.)External link to complement your studies as you wish.

3 When choosing required elective modules for your focus area, you have to take at least 33 credit points and at least one of the following seminars: Operations Management; Analysis of Business Decisions; or Business Information Systems.

You can find more detailed information in the module catalogueExternal link.

Why study in Jena?

  • High flexibility: Shape your studies according to your personal strengths and interests. You can always change direction during your studies by choosing a new focus or switching to a similar study programme.
  • Research focus: The chairs of the Faculty of Economics and Business Administration de conduct research in various areas that are covered by the degree programme, such as ‘Accounting, Taxation and Capital Markets’, ‘Corporate Governance: Management and Corporate Control’ and ‘Decision and Risk’.
  • Close cooperation: Make the most of our extensive network of business contacts in Thuringia, e.g. by completing an internship during your studies.
  • Adventures abroad: The University and the Faculty of Economics and Business Administration de promote and encourage intercultural exchange through a wide range of programmes and initiatives. The faculty has a global network of over 50 renowned partner universities de, and more first-class institutes are added on a regular basis.
  • Excellent supervision: As we want our new students to feel comfortable and find their feet right from the start, the Orientation Days at the Faculty of Economics and Business Administration de provide more information on the organization of studies, institutions and university services.

A look behind the scenes

Ready for the world of work
As the digital revolution sweeps through the world of business, the ‘DigiLab’ project is there to help you face the new challenges with software skills and other important knowledge. And do you know what the best thing is? You can even finish the programme with a certificate for your job applications.

What can you do after your studies?

Areas of employment for graduates

  • in the IT sector (e.g. as a business analyst, data analyst, software developer or IT consultant)
  • in all areas of the private sector with a high demand for analytical skills (e.g. consulting firms, banks, insurance companies)
  • in commerce (e.g. logistics, production, controlling, management)
  • in the public sector (e.g. administration, statistical offices, authorities and ministries, associations, chambers)
  • in science and research (e.g. as a teaching associate at a university, generally with a master’s degree)

Postgraduate master’s programmes at our University

Master of Science
Master of Science

What are the personal requirements?

  • An interest in business affairs involving overlapping methods from the areas of business administration, mathematics and computer science
  • The ability and willingness to think analytically and logically
  • Good knowledge of German (language of instruction: German)
  • Good organization skills and time management

Admission requirements

University entrance qualification

A university entrance qualification, such as a general secondary school leaving certificate, is required for admission onto the study programme.

More information on university entrance qualifications can be found here.

Language requirements

Admission and language requirements for applicants of foreign nationality and without German Abitur:


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