How are digital technologies such as artificial intelligence and augmented/virtual reality changing the way we live, work and shop? What potential do these technologies offer? If you are interested in these questions, then you've come to the right place!
Students during group work
Image: Freepik.comThe rapid advance of digitalisation has far-reaching effects on the economy and society. Digital technologies have already fundamentally changed the way we live, work and shop. Companies of all kinds - from established corporations to SMEs and start-ups - can use digital technologies to market products and services worldwide, increase customer proximity, develop new business models and optimise business processes. In order to secure and expand competitive advantages in this increasingly digital business world, companies are increasingly dependent on specialists who not only have sound business management knowledge but also the necessary expertise in the (subject) area|field of digital technologies. Above all, companies need support in methodically identifying the potential and challenges of using digital solutions to improve productivity, customer relationships and achieve other strategic aims.
The Bachelor's degree programme in »E-Commerce and Digital Business« aims to optimally prepare students for their tasks in this digitalised business world. The degree programme combines a comprehensive business education (e.g. marketing, corporate management, controlling and logistics) and core topics of Business Information Systems (e.g. databases and ERP systems) with a future-oriented education in the subject areas of e-commerce and digital business in the field of digital business models and technologies (e.g. artificial intelligence, augmented/virtual reality or the Internet of Things). Students learn, for example, which digital innovations are currently emerging, the potential for new approaches in value creation, how the competitive environment and interaction with consumers are changing and how companies can utilise this strategically. The degree programme has a modular structure and thus offers the opportunity to set individual focuses.
In addition to sound theoretical knowledge, a central focus is on the practical relevance of the programme content. This is why we work closely with the local digital economy. For example, students have the opportunity to apply the knowledge they have acquired directly in practical projects with companies or to complete study-integrated internships directly in the companies. This optimally prepares graduates of the Bachelor's degree programme »E-Commerce and Digital Business« for the job market and opens up excellent career prospects.
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The Bachelor's degree is the first professional qualification. The standard period of study|regular programme length is six semesters in total, during which various types of courses (e.g. seminars, lectures or tutorials) are offered for the individual modules.
In this single-subject Bachelor's degree programme, the course focuses on one degree subject to the extent of 180 credit points (abbreviation: LP / 1 LP = 30 hours of attendance, preparation and follow-up work, coursework and examinations).
In the »E-Commerce and Digital Business« study profile, the focus in the foundation part is on Business Administration and Business Information Systems. In the specialisation section, you can choose from a wide tender of modules (e.g. e-commerce, digital business models, web programming) to specialise according to your interests.
Overview of the study profile
Graphic: Wirtschaftswissenschaftliche FakultätYou can complete the internship either before the start of your studies, during the semester break or during the semester (by applying for a semester off). By the way: A Mathematics bridge course takes place in preparation for your studies. Participation is strongly recommended for all students.
In the Bachelor's degree programme »Economics«, you can choose from eight study profiles - depending on the subject area|field in which you would like to specialise: Regular Profile, Business Administration, Economics, E-Commerce & Digital Business (Business Information Systems), Business Analytics (Business Information Systems), Business and Economics Education I and Business and Economics Education II. If required, the study profile can be changed during the course of the degree programme without changing subject. For this reason, we do not offer specialised degree programmes, but rather study profiles under the common umbrella of the Bachelor's degree programme »Business Studies«.
| 1st semester | 2nd semester | 3rd semester | 4th semester | 5th semester | 6th semester |
|---|---|---|---|---|---|
| Mathematics for Economics, Part 1 (5 CP) |
Mathematics for Economists, Part 2 (4 CP) |
Planning and decision|ruling|judgement (6 CP) | Required elective module A: Specialisation module II (6 CP) |
Required elective module B: Computer Science Module II (6 CP) |
Required elective module C: Specialisation module IV (6 CP) |
| Introduction to programming) (6 CP) |
Statistics (6 CP) |
Empirical and Experimental Economic Research* |
Required elective module A: Specialisation module III (6 CP) |
Required elective module C: Specialisation module III (6 CP) |
Bachelor's thesis (10 CP) |
| Operations Management (6 CP) |
Introduction to Business Information Systems (6 CP) |
Introduction to Databases (6 CP) |
Required elective module B: Specialisation module I (6 CP) |
Required elective module C: Computer Science Module I (9 CP) |
|
| Introduction to Business Administration (6 CP) |
Introduction to data analysis with Python (6 CP) |
Required elective module A: Basic module I (6 CP) | Required elective module C: Specialisation module I (6 CP) |
Required elective module C: Seminar (6 CP) |
|
| Introduction to Economics (6 CP) |
Required elective module A: Specialisation module I (6 CP) | Required elective module B: Computer Science Module I (6 CP) | Required elective module C: Specialisation module II (6 CP) |
||
| Enterprise Resource Planning (4 CP) |
|||||
| Course content qualifying for the professional field (16 CP) | |||||
Abbreviations: CP = credit points (ECTS)
*Alternatively: Statistical Models and Methods in Economics and Business Administration-Focus: Business Analytics (6 CP)
At least 24 credit points must be earned in compulsory elective area A , including at least one specialisation module. Any combination can be chosen here.
At least 18 credit points must be completed in compulsory elective area B, including at least one specialisation module. Any combination can be chosen here.
In compulsory elective area C, at least 39 credit points must be earned and at least one seminar must be chosen.
You can find more detailed information in the module catalogueExternal link for the degree programme.
The Faculty of Economics and Business Administration: Business Administration consistently proves|to register for|to take sth.|to enrol for teaching evaluations. Why? Quite simply, it is mainly due to the good supervision ratio and the qualified staff in teaching and research. Here you can see the faculty's professors.
Areas of employment for graduates
A university entrance qualification, such as a general secondary school leaving certificate, is required for admission onto the study programme.
More information on university entrance qualifications can be found here.
Admission and language requirements for applicants of foreign nationality and without German Abitur: www.uni-jena.de/en/study-orientation-international
Please submit an up-to-date and complete CV in tabular form. Please provide full details regarding your schooling and academic education to date. You can find more information hereExternal link.
Please upload the school certificate confirming your university entrance qualification to our application portal. You can find more information hereExternal link.
Please upload transcripts of records for all previous periods of study and degrees, as well as, if applicable, your degree certificate, to the portal.
Proof of sufficient German proficiency must be provided for all German-language degree programmes. The following certificates are recognized as proof of proficiency by Friedrich Schiller University Jena:
Please note: We strongly recommend that you submit the required proof of German proficiency at the time of your application.
If you do not yet have the required language certificate, you may apply for our DSH course starting from German level B1. This course ensures optimal language preparation and also gives you the opportunity to get to know Jena while benefiting from student status.
A translation into German or English must be submitted for every application document that was not originally issued in German or English. These translations must be prepared by an authorized translation office.
Applicants with university degrees from India, Vietnam, or the People’s Republic of China must submit an APS certificate.
Applicants from the following countries must provide proof of their university entrance examination:
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ON 27 AND 28 AUGUST, THE INFORMATION DESK WILL BE CLOSED!!
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Friedrich-Schiller-Universität Jena
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